A periodic roundup of relevant news… from our other blogs.
Archives For Video
News from Gotuit: The company has just announced a deal with Sports Illustrated to power the 2007 NFL Draft FilmRoom feature. Gotuit has essentially created a video database of Draft candidates’ top college plays. If you visit FilmRoom you can search for players by name, position or school and then watch mini highlight reels of touchdowns, passes, blocks, etc.
This is a very cool application for football fanatics, but it’s even more interesting to me for its potential across the landscape of online video.
Gotuit considers itself an online video publisher and will work with businesses in a number of different ways to make video on the Web engaging. In a situation like the SI deal, Gotuit encodes and transcodes video for the Web, adds massive amounts of metadata, and then provides the publishing and sharing tools to create a dynamic, semi-personalized application.
We humans have a tendency to want to quantify absolutely everything, which is why it’s no surprise that bean counters have fixed their beady little eyes on the world of online video. Where Nielsen dominates broadcast TV metrics, web analytics companies are now carving out a niche in video on the Internet. And the nature of the Web means that analysts aren’t limited to viewer samples; they can pore over the behavior of every single visitor to a video site, collecting data on what, when and how clips are watched.
A few Web video companies have recently announced partnerships that add analytics to their product offerings. Brightcove is partnering with startup Visible Measures, and Maven Networks is collaborating with WebTrends. The theory is that these companies will now be able to measure not just viewership, but viewer “engagement”. Which (again in theory) should tell advertisers down to the penny how well their investments are paying off.
I’m all for analysis, but the need to put a number on everything starts to drive me a little batty. And I fear that the ability to break down everything on the Web into measurable bits will drive all rationality out the window in a quantifying frenzy. Numbers aren’t objective because they’re still interpreted by humans. Humans trying to make money.
Meanwhile, should you be worried about the data companies are collecting on the Web video you watch? Stay away from those bomb-making demos and porn videos and you should be okay. For now. I think.
Sure you can see Apple TV “unboxing” photos all over the place. But where else can you find photos of Apple TV in its native environment, i.e. the Apple Store at the local mall? (King of Prussia Mall in this case)
I must admit to some skepticism about Apple TV, but the Apple fanaticism is real, and many analysts have positive things to say. Ross Rubin compares and contrasts Apple TV (pretty favorably) against TiVo in his recent Engadget column. Steve Wildstrom on the other hand is a bit more ambiguous on Apple TV’s future. Then of course there’s Dave Z.’s opinion…
The latest study out of Nielsen Research (also covered by MultiChannel News) has a raft of interesting TV statistics. But since we all know how deceiving numbers can be, I thought I’d add a little context to the facts and figures. For your reading pleasure…
• There are an average of 111.4 million TV homes in the United States for the 2006-07 TV season.
Given a US population of around 300 Million, with an average household of 2.5 people (see below), this means that roughly 93% of American homes have TVs.
• The average U.S. TV home has 2.5 people and 2.8 television sets.
The primary TV in consumer homes was bought at an average price of $783. Not cheap, but even doubled or tripled it’s a lot less expensive than .5 of a kid for your typical couple.
More after the jump…