That’s right, today is the day that Comcast officially launches it’s version of TV Everywhere, not quite in time for Hanukkah. While the Xfinity name is somewhat unfortunate, it appears we’re supposed to think of the service as the next generation of Project Infinity. For those of you paying attention, Comcast launched Project Infinity back at CES 2008 in an effort to beef up its on-demand library. Xfinity goes to the next level by taking on-demand online, a phrase which was, incidentally, the original name for the new service. But I digress.
Comcast has now made Xfinity available to all subscribers of both its broadband and cable TV services. For authentication purposes, users must download software at the Fancast Xfinity site before being able to access content online, but once the Move Networks Abode Air video player is downloaded, subscribers are free to browse cable TV content online at will. Keep in mind that, yes, Xfinity viewing does count toward the Comcast bandwidth cap, but at 250 GB, there seems to be quite a bit of wiggle room. And for bandwidth monitoring, Comcast has promised to release a new Web-based meter in the first quarter of next year.
On the content front, Xfinity service includes shows from AMC, A&E, BBC America, Time Warner, CBS, and a dozen or so other programmers. Premium subscribers to Starz, HBO, and Cinemax can also access shows from those networks online.
To supplement your Xfinity viewing, you can surf on over to Hulu for more content. With the new Comcast/NBCU deal in the works, however, I can only assume that Hulu will, as Ryan Lawler predicts, become something of a lame duck in the next year. In fact, Comcast’s COO Stephen Burke just this week stated that the deal with NBCU lets Comcast create its own hybrid of the Hulu model – part free content and part premium television online.
There’s plenty more to say on the topic of Xfinity, but for now it’s worth it just to sit back and see how consumers react. If you’re a subscriber, please add your thoughts in the comments below. I’ll be putting Xfinity through its paces over the next few weeks as well, so expect to hear more about the service soon.