No You Don't Replace Aereo, Silly Rabbit

tivo-pick-me-heart

In the wake of Aereo’s Supreme Court smackdown and cessation of service, CEOs from the likes of TiVo and SimpleTV have taken to the press to pitch their case as an over-the-air replacement. But Aereo’s primary benefits can’t be replicated by these guys.

First, Aereo positioned their rental antennas where the company obviously received a strong signal. Which isn’t necessarily the case for our dwellings located in urban canyons or on the far side of the digital cliff. Second, with a shared, centrally managed infrastructure, Aereo didn’t saddle customers with the expense of hardware (or long term commitments), running only $8-12/month.

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Apps Up Next for Chromecast

Google Chromecast apps

Google announced a slate of new apps for Chromecast last week, but as most were less than compelling, it’s time to speculate on what else might be in the pipeline. According to Janko Roettgers over at GigaOM, Google plans to launch further “waves of Chromecast apps” in the near future. Here are a few guesses as to what they’ll be.

Mari’s Purely Speculative Chromecast App List

First up, Aereo! The little streaming-start-up-that-could is reportedly making a profit in some markets, and CEO Chet Kanojia has said publicly that Chromecast support is on the way. Given the limited reach of Aereo, Chromecast integration isn’t likely to be on anyone’s make-or-break list. But with Aereo already available on Roku and Apple TV (via Airplay), Google’s streaming stick would be a natural platform extension.

Second app: Time Warner Cable.

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Aereo Needs More than Court Approval to Keep the Lights On

Aereo antenna array

The courts have kept the lights on at Aereo so far, but it’s not clear that Aereo itself can afford the power bill. According to The Wall Street Journal (subscription required), the online start-up company is facing massive electricity costs thanks to the tiny antennas it has to keep running for every subscriber on its video streaming roster. In the Journal’s analysis, Aereo could end up paying $2 million a year in New York alone if it scales up to the 350,000 subscribers CEO Chet Kanojia says he can support.

Meanwhile, Aereo also announced today that it will launch in the Denver metro area on November 4th. That makes nine markets for the video company, which also debuted in Detroit yesterday, that has said it intends to cover 22 markets by year end.

Kanojia indicates he has some ideas for dealing with the power dilemma. One is to use fuel cells for power generation. Another, and seemingly more likely option, is to combine Aereo’s antennas with its transcoding equipment. Like the cable operators, Aereo is discovering that relying on denser, multi-purpose equipment can (eventually) reduce both cap ex and operating costs.

As for Aereo’s broader business model,

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