Netflix continues to extend their reach by purchasing and distributing content. They’ve primarily stockpiled indie and foreign flicks, but now they’re expanding into custom short-form video via a NBC Universal deal:
“‘I Love This Movie!’” will be available for instant watching at the Netflix member Web site,” said Robert Kyncl, vice president of content acquisition at Netflix. “As part of a three-series content partnership between Netflix and NBC Universal Digital Studios, ‘I Love This Movie!’ is the first short-form content to premiere on our service and provides Netflix subscribers with unique and entertaining recommendations for classic films.”
2-3 minute I Love This Movie episodes will be distributed later this year through the Windows-only Watch Now service and via an embedded web player on the Netflix site. Given the topic and length, these don’t amount to much more than advertising… Perhaps Netflix’s partnership with NBCU will lead to more creative content going forward.