By way of the US Patent & Trademark Office, as the Apple iWatch crescendo rises, we learn that Fitbit has much grander intentions than merely producing a refreshed hypoallergenic Force activity tracker. Also in the pipeline, should these marks pan out, are Fitbit PurePulse, Surge, and Charge. Trademark applications such as these are attached to extremely broad category descriptions and it’s not clear which of the three are services (PurePulse?) versus hardware (Surge, Charge?) nor is there any guarantee any will ultimately ship. But, hey, the speculation game is fun and I’ve taken the liberty of bolding a few interesting tidbits from the wearable pioneer and market leader. Stay tuned!
Heart rate monitors; optical heart rate sensors; wrist-based sensors; multifunctional electronic devices for displaying, measuring, and uploading to the Internet information including time, date, heart rate, calories burned, activity, intensity, exertion; computer software for wireless data communication for receiving, processing, transmitting and displaying information relating to fitness, heart rate, calories burned, activity levels, intensity, exertion; computer software for managing information regarding tracking, compliance and motivation with a health and fitness program