Archives For Media
The Internet is transforming almost every element of the news business: shortening news cycles, eroding long-reliable revenue sources, and enabling new kinds of competition, some of which bear little or no news-gathering costs. There is no map, and charting a path ahead will not be easy.
Internet-delivered TV is a messy market right now, and into the fray, Apple TV has tossed a new partnership with the CW network. The CW will soon have an app on Apple TV devices that shows TV episodes the day after they air
on cable. All content will be ad-supported, and no pay-TV subscription will be required.
Apple TV continues to putter along, gathering users, but not particularly breaking through the clutter of Internet-connected media streamers. The launch of a new CW app is noteworthy, however. It marks the first time Apple has offered content from a network outside of the iTunes store and sites like Netflix and Hulu.
From the CW side, the move is interesting because the network is offering
cable content as a stand-alone, ad-supported offering. Even ABC is requiring authentication for streaming content, and those shows are (also) otherwise available for free over the air. The CW app is also available on the Xbox and Windows 8 devices.
Apple TV, meanwhile, may get another boost later this year with access to the HBO Go app. There are rumors that Apple and HBO are negotiating terms, though fans can already access HBO content on the Apple TV by using AirPlay to stream video from an iPad.
There’s something of a glut in the media streamer space, with most new entrants falling into the “unmemorable” category – and we regularly pass on covering the parade of derivative boxes. However, Western Digital’s no stranger to this market and we’ve often recommended their solutions over the years. And, with WDTV Play, they bring a compelling new approach… along with competitive pricing ($70).
Whereas prior WD TV revs seem to emphasize personal media, the new WD TV Play prioritizes streaming media services. And, with the notable exceptions of Amazon Instant, Western Digital pretty much has most of the tent pole apps covered: Netflix, YouTube, Pandora, Vudu. While no one can really touch Roku in “channel” count, there’s a lot of
crap niche programming. WDTV Play may have fewer channels, but the signal to noise ratio is much more favorable.
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