It’s been nearly four weeks since the TiVo-powered Best Buy Insignia HDTV launched. Yet all we’ve heard is crickets. How bad is it? To my knowledge, not a single owner has stepped forward on the TiVo Community. Being a Best Buy house brand, I assume they’re the ones responsible for marketing. And we just haven’t seen much yet, beyond an occasional end cap display. Unfortunately, the one I checked out today wasn’t connected to a network so I was unable to get a sense of the UI and apps… but sought out some assistance. One Best Buy employee told me to try connecting to the wireless Barnes & Noble network next door (which obviously didn’t work) and another later said, “Have you seen the Google TV? It’s basically the same thing.” Look – we realize the product is new, but if Best Buy intends to do something more with the Insignia brand beyond undercutting the competition on price, they’re going to need to train their staff and put some serious marketing muscle behind this initiative. Selling a non-DVR TiVo is a difficult enough challenge.