Due to the tremendous number of (accurate) leaks, there weren’t too many surprises from the new Steve Jobs theater located within the new Apple campus. But a couple of interesting items, that I hadn’t anticipated, caught my attention.
Apple TV Price Drop
I was convinced we’d see an Apple TV price drop of some sort, perhaps tied to a touchless-remote on the bottom-end, to bring them inline with the market leading Roku and Fire TV. However, Apple controls the supply chain like no other and is conceivably content with lower penetration but presumably larger margins. While not quite a surprise, again given those leaks, it was refreshing to see Apple will sell 4K movies for the same price as 1080P while upgrading existing purchases… for those who consume in that manner, anyway.
Expansive iPhone Lineup
While both the iPhone 8 and iPhone X were correctly predicted, in hardware if not name, I didn’t expect Apple would keep around so many former generations of phone. To meet a wide array of budgets and fend off the onslaught of solid lower-end Android handsets, the iPhone SE, 6S, 6S Plus, 7, and 7 Plus will join the 8, 8 Plus, and X on store shelves – in multiple capacities and colors. At least for now. Remember when they offered a single model? Beyond the expansive lineup, Apple is clearly committed to offering more than two years of updates (unlike the competition) — not that it’s a new m.o., but I do wonder if at some point they choose to fork the software a bit and continue to provide security patches to older OSes on hardware that cannot support the latest and greatest.