Matt Haughey recently unloaded his PVRBlog.com domain and content on ebay for $12,110.00 at the conclusion of a 7 day auction. As with most items that attract seasoned bidders, the reality was closer to a 20 minute event — during which time we saw PVRBlog‘s price more than double. However, the week-long listing provided plenty of time to mull over a purchase. And to be approached by a variety of folks looking to team.
But how do you value a website? In it’s heyday, PVRBlog held an amazing 9/10 Google PageRank. And despite hardly any new content (8 posts in 2009), the site still sees several hundred visitors a day. Perhaps most impressively, PVRBlog may have over 180,000 RSS subscribers thanks to some early Google promotion. Yet Matt says his revenue maxed out at $3,000 a month (and currently brings in about $100/mo). Given those top flight numbers, I would have expected significantly higher cashflow. I’m not entirely sure where the disconnect is, but it did give me pause.