Archives For Apple
Via Rich DeMuro, we learn that Apple is on the hunt for Music Programmers to curate content for their new iTunes Radio service. Potential digital DJs are expected to have 5 years experience and a willingness to attend concerts on the clock with:
a strong understanding and background in how the music business operates. Experience and knowledge in retail, radio, A&R, editorial, record labels, and/or any other music related field(s) is a requirement. We’re in pursuit of an individual who can merchandise new releases in these genres, introduce new music to very knowledgeable communities, come up with creative ways to promote and present music; and program various station formats, within these genres, for iTunes Radio.
Of course one of the reasons we prefer Slacker over Pandora is the human intelligence behind genre playlists and suspect Apple’s new service will similarly benefit from experts in the field. However, unlike competing services and despite a looming shakeout or consolidation, Apple is uniquely positioned to prosper given track and album upsell via their existing, strong retail music business. Being preloaded onto every iPhone, Mac, and Apple TV doesn’t hurt either.
Everyone’s on the lookout for the debut of iOS 7 at Apple’s big press conference scheduled for next week. But GigaOM is reporting that, based on available shipping data from an analytics company called Panjiva, a new Apple TV set-top may also be in the cards.
According to the report, Apple received shipments labeled “Set Top Box with Communication Function” from a company called BYD Precision Manufacture based in Shenzhen, China on August 11th, 18th, and 25th. Panjiva is postulating that since Apple’s last set-top shipment was from a different company, Hon Hai, these latest devices are a new product altogether.
Aside from the timing of the set-top shipments, some of the new features in Apple’s mobile OS update also tie nicely with the idea of an upgraded TV product. For one thing, Apple will support device-to-device connections in iOS 7, which would allow a set-top to communicate directly with other gadgets (including gaming controllers!) without the need for an Internet connection. Continue Reading…
By way of The Verge, we’ve learned Roku’s iPhone app has been updated to wirelessly stream video from smartphone-to-TV and Android support is “coming soon.” This joins previously released music and photo beaming, and “Play on Roku” is quite the handy feature. In fact, we’re hopeful the long in the tooth TiVo Desktop will be replaced by similar touchscreen flicking to move personal media to the television.
Over the years, Netflix has dabbled in user profiles — allowing folks on the same account to build up their own queue and receive personalized recommendations. And, via GigaOm, we’ve learned that the latest profile iteration is now available within the Apple TV Netflix app. As you can see above, the feature is activate in my account (and we’ve recently enjoyed streaming Orange is the new Black and Copper).
As we await Chromecast delivery, an interesting TiVo rumor has crossed our desk. Supposedly Series 5 and TiVo Mini hardware will leverage the same sort of technologies (DIAL? via Flingo?) that Google’s Chromecast has implemented. Cast is similar to AirPlay in that a smartphone, tablet, or computer pipes video to a television. However, unlike Apple’s solution, Cast and DIAL are open to all developers and content streams directly via the cloud-to-TV rather than being relayed through a local device – meaning we’d take less of a hit on mobile battery life and television streaming performance.
As most regulars know, TiVo’s been far more successful litigating and licensing their patent portfolio than in moving retail hardware and the Premiere line never really lived up to initial “One Box” marketing – given a meager app selection and generally poor performance. However, the incoming TiVo Series 5 presents a new opportunity to excite us content-loving consumers. And, in a classic chicken/egg scenario, while TiVo may not have a substantial enough customer base to warrant app development (as HBO indicated at the Cable Show and MIA Amazon Instant updates)… Google Chromecast does.
It’s quite conceivable that Google moved more Chromecast devices in the last few days than TiVo has in the year or more. So it’s a platform ripe for development. Beyond the existing Netflix and YouTube integration, we know Pandora is on-board and Sling and Redbox Instant are registered DIAL developers. With many more sure to follow. If TiVo can leverage these Chromecast-capable apps as an endpoint, they immediately expand their platform far beyond what looks to be an abandoned Developer Channel. Could be exciting…!
Have you heard? Apple wants to get into the TV business. And the latest? The company supposedly wants to create a premium service that allows users to skip commercials. But wait, there’s more! Apple apparently thinks it can set up a revenue-sharing system that will pay programmers for the ads that viewers skip. According to former Wall Street Journal reporter Jessica Lessin and “people briefed on the conversations,” Apple is literally proposing to compensate media companies for the dollars they lose to commercial skipping technology.
There are so many oddities and possible permutations to this particular idea that I have to wonder if the media leaks are accurate. First off, there’s the premium ad-skipping service. Haven’t we had DVRs for more than a decade? What’s new? And if nothing, why would Apple need or want to negotiate some new type of payment plan to do what TiVo or other OTA DVRs already do?
Second, there’s the issue of determining the value of a skipped commercial. Is an ad worth more depending on when and where it’s skipped? If viewers increase ad-skipping behavior with other services, is the value of the ad decreased? What if a viewer sees part of an ad, but not the whole thing? How is the revenue split decided? Will Apple provide data on user behavior to programmers to validate ad-skipping fees?
Third, if Apple is willing to negotiate with programmers, why not just use the standard retransmission fee model? Sure, it sucks. But does create a compensation plan that requires complex evaluations for every commercial skipped sound any better?
Maybe Apple’s proposal to programmers is actually a modified retransmission scheme with blanket ad-skipping fees worked in. However, even that seems odd because it suggests Apple is willing to set itself up to pay more for content in order to attract licensing deals. Ultimately that move would put it at a serious disadvantage among pay-TV providers. How would Apple stay competitive?
The whole situation here sounds weird to me. The way I figure it, either the news reports are wrong, or Apple still has a lot of work to do figuring out television programming in the living room.