Roku Deploys Interactive Advertising For Channel Partners

Update! Roku has asked TechCrunch to remove an inaccurate statement and tells us: “Roku does not collect data from a customer’s WiFi network nor collect data from any other devices on a customer’s WiFi network.” Move along on, folks! Original story follows: Assuming neither TechCrunch nor Roku misspoke, our streaming boxes (and sticks) will soon begin snooping on … Read more

Slingbox, Now Covered In Ads

new-slingplayer-interface

Late last fall, Sling Media began experimenting placing ads within the Slingbox web client – both obtrusively placed banner ads and pre-roll video ads.

Well, as a follow-on, I’ve got some good news and some bad news. Ha, just kidding, it’s all bad news… as those who accepted the prompt to download the latest desktop Slingplayer client in time for March Madness are now treated to an interface overrun with ads, as shown above. Going full screen or shrinking the window does reduce the chrome and ads; However, it’s still a startling spammy intrusion. If that wasn’t disappointing enough, Sling has seriously overstepped when it comes to their Slingbox 500 owners who shelled out $300 for the benefit of video pass-thru and television output now sullied by banner advertisement overlays. Initially, Sling is promoting new features. But we can guess where this is going. And not only do they drop the ad unit on top of your video, their implementation is flawed in that both sound and video are briefly interrupted as it clears. It’ll be interesting to see what happens with the mobile apps – at some point will they too receive ads and, if so, would that result in dropping the $15 iPhone and Android fee?

(Update: Sling Media PR informs me that the Slingbox 500 overlay will not be used for third party ads and paid mobile apps will not receive ads. Further, they’d like to direct folks to this Multichannel article which covers their web and desktop player ad-serving position.)

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DVR Love Is In The Air

In honor of Valentine’s Day, both TiVo and DISH have taken to social media to promote their respective remote control finder alerts. Sadly DISH “can’t help you find love with the push of a button” … whereas TiVo proclaims “even our remote finder is a turn on” that “heightens the mood” (while retrieving it from your partner’s blouse). Food for thought when choosing your next provider and set-top box.

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The Most Depressing Super Bowl Commercials Ever

nationwide-died

While not quite the annual tradition it should be, we do periodically round up the millions upon millions invested in Super Bowl advertising. And, for me, beyond the string of not-quite-inspirational, downright depressing, and/or dad-centric commercials, the most memorable 2015 spots were Chevy encouraging folks to watch television behind the wheel and seeing Liam Neeson reprise his Taken character … to pimp an iPhone app. Speaking of recycled fictional characters, Walter White and The Dude also made appearances to further offset the overarching negativity.

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Smart TVs, Dumber By The Moment

samsung-spam

Like many of you, I’ve questioned the value of a “smart” TV. On one hand, quick access to online apps like Netflix courtesy “Input 1” ~with no additional equipment~ is quite appealing. However, despite advances in performance and functionality, we’re not going to replace our televisions at the same rate we might be compelled to pick up the latest and greatest streaming solutions. Not to mention reboots and advertising further diminish the value prop.

Sadly, to get the very best panels and processing these days, whatever new set one acquires will likely be saddled with an Internet platform. And no one abuses that connectivity and customer goodwill as effectively as Samsung. What they and Delivery Agent call a “Solution” the rest of us will call a “problem” … as David Chartier and the Boston Globe point to a newly introduced overlay that drops a (Dunkin’ Donuts) ad unit on top of a possibly related commercial. They presumably use metadata markers, as TiVo has, to determine when to hit you with an ad. But really the technical intricacies are secondary to the compromised user experience and disruption.

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SlingPlayer Hits Fire TV! Pre-roll Ads To Follow?

Without a hint of marketing muscle, SlingPlayer for Amazon Fire TV was quietly introduced a day or so ago. As you’d expect, the app allows you to pipe Slingbox video to another television in the home or really anywhere in the world. Or so their new TV Everywhere campaign proclaims. While I’m not prepared to pass judgement … Read more

DISH & Comcast DVRs Outpace TiVo?

While TiVo focuses their resources on serving smaller and international television providers, as retail customers defect, the larger US cable and satellite companies continue to crank away on their own compelling in-house DVR services. Although DISH may have given up some ground in the Hopper’s ability to, you know, actually hop (over commercials) they just completed a nationwide software … Read more