Every now and then, a study will be released suggesting that DVR owners don’t actually skip very many ads. While I can understand why people would want to watch certain programs live, it’s always hard for me to take this kind of data seriously, because it tracks so differently, from my own DVR experience.

I love being able to time shift my television and take full advantage of my fast forward button. If I absolutely need to see something live, I’ll still wait 20 minutes, just so that I can skip past the commercials. Over the last six years, I’ve been every marketers worst nightmare and yet, there has been one company that I have never been able to block.

Sleeptrain Mattress Centers

It’s not a major company, but this sleepy little company has been able to outsmart the DVR, by exploiting the very fast forward feature, that I love so much.

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Normally, I don’t really care for all of the politics that go on in Washington, but even I can appreciate the irony of the NAB taking a swipe at the RIAA. You know things are getting crazy when big media starts to turn to cannibalism.

Apparently, the RIAA wants to start charging radio stations for access to music. I guess without payola going on, there isn’t as much of an incentive to give away content, plus it’s hard to argue that internet stations need to be paying crazy rates, when they are giving away the content to their terrestrial cousins.

Since the NAB would obviously suffer from having to actually pay for their music, they decided to take a cheap shot at the RIAA by going after where they are vulnerable. Instead of making the RIAA defend the price increase, they are instead raising the question of whether or not that money will end up going back to the artists. It obviously won’t because the studios have a well documented history of taking full advantage of the artists that they promote, but it still puts the RIAA on the defensive over the legislative issues that they are proposing. If the NAB is successful, you could even see the RIAA back away from this, before they would be willing to better compensate their artists. I’ve always hated politics, but I can still appreciate an evil stroke of genius when I see it.

Davis Freeberg is a technology enthusiast living in the Bay Area. He enjoys writing about movies, music, and the impact that digital technology is having on traditional media. Catch more his musings at www.davisfreeberg.com.

Over the years, I’ve seen a lot of different TiVo marketing campaigns. Some of them have been great and some of them have been bombs, but TiVo has never been afraid of taking risks, especially when it comes to generating publicity. Whether it was their funeral for the VCR or their ad throwing a TV exec out a window, they’ve been able to get pretty good bang for their buck, from the social web.

Despite my normal enthusiasm for TiVo’s PR stunts, their latest campaign has been a little over the top, for even my tastes. It started in late August, when TiVo issued a press release that declared that their new TiVo HD box, had all the features that people expect from a perfect companion. When I first read the release it was so syrupy, I could barely finish it.

I even almost wrote a snarky blog post, where I was going to point out that despite their claims, I’m actually looking for something a little bit different from my “hook ups�, then the family friendly criteria that they included in the PR fluff. Things like someone who won’t freeze up on me after I had been out drinking with the boys or someone with a pair of really big hard drives or a companion that doesn’t get jealous when I play video games.

I ended up getting distracted and never wrote my post, but when I saw TiVo issue another lovefest press release, I just rolled my eyes and figured that I was in the wrong demographic to ever understand this one.

Normally, I wouldn’t have thought much more about this campaign, except while I was surfing YouTube, I came across several clips that appeared to be fan made videos expressing their excitement for the HD TiVo product. At first I actually thought that these were made by TiVo customers. There is definitely an indie feel to them. One of them actually does an amusing simulation of the world from TiVo’s perspective It wasn’t until I got to my my favorite video of the bunch that I finally figured out why there was such a sudden rush of TiVo videos on YouTube. Of all the clips out there, this is the only one that I could find, that was honest enough to at least identify that it’s part of the PayPerPost program.

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It’s not very politically correct, but I’ve always been fascinated by dead pools. I’ve never actually participated in one, but there is something about wagering on life and death that appeals to the degenerate gambler in me.Since I’m pretty sure that participating in a dead pool is illegal in San Francisco, I suppose that I will have to live with the next best thing, dead TV pools. Marketing Shift is putting on a contest where they are asking readers to try and pick ten of the new shows, that you think will be off the air by the end of the fall season.

The winner of the contest will be the first person to have all ten of their picks canceled. The winner will receive a little bit of link love from MarketingShift.com, but the loser ends up with an internship at Cat World the CW

If you want to see a list of all the candidates for the pool, you’ll find it on Marketing Shift’s website, but here are my picks for their first annual TV dead pool contest: (more…)

NBC has announced that they are introducing a program that will let you automatically download some of their shows to your PC. With the announcement came the latest round of TiVo doom and gloom articles, that assert that this technology will some how be able to replace a DVR. While I like that NBC is being innovative and are offering more choices to consumers, I am also skeptical about the long term prospects for this one.

I suspect that NBC is hoping to build a strong subscription base for the shows, so that they can then try and pitch companies on paying for ads by the download. There may be some advertisers that will be foolish enough to accept these arrangements, but over the long run, the advertisers will figure out why it’s doomed for failure.

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It was a long and boring summer for television this year, but with the fall TV schedule just around the corner, I’m starting to get excited about some of the new shows that are popping up. At the start of the summer, I thought that I would have lots of exciting new shows to check out, but with the exception of Burn Notice (which is freaking awesome), this summer’s crop of new shows was a major let down for me. Too much reality TV and not enough compelling fresh content.

Normally, the start of the Fall TV schedule is a pretty busy time for me. If I don’t catch a show from the very beginning, there is a good chance that I’ll never tune in, so I try to catch as many of the pilots as possible. I won’t end up subscribing to all the shows, but I like to check all of the new ones out, so that I can figure out which ones deserve a season pass. This year, this task got a little bit easier because a couple of the studios have been making some of their pilots available early.

Last week, NBC released free pilot downloads on Amazon’s Unbox service, for 4 of their upcoming shows. Not to be outdone, CBS decided to release an episode of the Big Bang Theory early. Over the weekend I checked out all five of the early releases and had some mixed reviews on the new shows.
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Last week DivX released their 10-Q and while I was able to find the time to tune into their conference call, I didn’t get a chance to read through the actual document until this past weekend.

In the filing I didn’t find any bombshells or new lawsuits, but there were a few details on some of DivX’s recent acquisitions that did reward my curiosity. According to the filing, DivX made two purchases over the last quarter.

In May 2007, the Company made an equity investment in a private corporation that aggregates and distributes art via its web community and facilitates an open forum where artists can exhibit their artwork and build community around that art in an effort to drive commerce. The Company’s investment consisted of $3.5 million cash for which it received certain shares of the private corporation’s Series A Preferred Stock and entered into an advertising and marketing agreement. The Company has preliminarily allocated approximately $650,000 of the investment to the advertising and marketing agreement, based on its estimated fair value, and the remaining $2.9 million will be carried as an investment.

DivX doesn’t name the actual artwork site in their filing, but since I already knew that they had purchased a piece of DeviantArt, this one wasn’t hard to figure out. Originally, I had thought that they were only partially behind the $3.5 million investment, but according to the filing, it looks like they put in all of the cash. DivX doesn’t disclose how much of a stake they got for their money, but they do disclose that it is less than 20%.

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