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Over the course of my life, I have been one of Electronic Arts best customers. It’s embarassing to admit how much money I have spent on the company, but year after year, I’m the guy who falls for their trick of repackaging the same content, over and over again.I’m not sure why I feel so compelled to upgrade each year, but for the last decade, I’ve purchased an EA title at least, once every three months. A few of these have been new games that EA has come out with, but by and large I’ve mostly stuck with the tried, but true sport franchises.
I like the sports games the best because they allow me to play a quick game without having to keep track of what’s going on. I’ll usually start with a season mode and by the end of the real life season, I am wrapping up the playoffs. When the online capabilities started to come out, I was pretty fired up about being able to skool other gamers with my mad John Madden skillz, but as a casual gamer, I quickly found out the hard way, that I was no match for the caliber players, who have the time to play online.
Right now my lifetime winning record for all Xbox Live games is under 10%. These days, I tend to stick to playing the computer, but every now and then, I’ll still log in, just so that I remember what it’s like to take a beating.
EA knows that they make their bread and butter on customers like myself. Most of their titles are franchise oriented, which allows them to have a neverending game pipeline in the works. In the past, I thought it was silly to upgrade from one title to another, just for the updated player stats, but each year the subtle differences in the gameplay was enough to convince me to keep upgrading.
Normally, overpaying for a game that I won’t play very long, isn’t really all that big of a deal, but over the last few years, I’ve noticed a disturbing trend at EA and after continuing to be disappointed with their products, I’ve finally decided that enough is enough.
Every since I first bought my Xbox 360, I’ve noticed that EA sports has been building in planned obsolescence into their franchise titles. (more…)
May 12 2007
TiVo’s dust up with Dish may get all of the ink love, but in reality, it represents a very small part of their patent portfolio. Between their trademark filings, their patent applications and their aggressive open market acquisitions, TiVo has managed to build a very impressive intellectual property portfolio around their technology. They haven’t always had the cash to defend this moat, but with damages from TiVo’s potential patent award against Dish, now up to $130 million
it could free up a lot of cash to go after other infringers, if Dish loses their appeal.
Some of TiVo’s patents have obvious applications and some of them are really held more for defensive purposes, but it’s the bizarre ones that I find most interesting and on Tuesday, TiVo was issued a patent for a method of locking down hard drives, that involves creating a password, that is so hard to guess, it would take longer than the expected life of your hard drive for someone to crack. According to the patent document, the method is described as the following.
An authentication system for securing information within a disk drive to be read and written to only by a specific host computer such that it is difficult or impossible to access the drive by any system other than a designated host is disclosed. While the invention is similar in intent to a password scheme, it significantly more secure. The invention thus provides a secure environment for important information stored within a disk drive. The information can only be accessed by a host if the host can respond to random challenges asked by the disk drive. The host’s responses are generated using a cryptography chip processing a specific algorithm. This technique allows the disk drive and the host to communicate using a coded security system where attempts to break the code and choose the correct password take longer to learn than the useful life of the disk drive itself.
At first the whole thing seems pretty silly to me, but when I think about it, I see two ways that TiVo could take this technology. (more…)
As a digital TV blogger, I spend a lot of time writing about where I think television is heading. Given the impact that technology is having on the television experience, it hard enough to know what is going to happen next week, let alone 25 years from now.
This is why I was surprised at how eerily familiar things seemed, when I was reading Paleo-Future’s review of the The Omni Future Almanac. The book was written in 1982 by Robert Weil and offers his vision into what the television industry would be like, in the 21st century.
We’re only a few years into the 21st century of course, but considering that it’s been 25 years since the book was published, I couldn’t help, but be impressed with how many of the predictions he got right (except for the whole people loving westerns thing, he was way off base on that one.) In looking over the list of predictions, here are a few, that I think we’ll continue to see throughout the rest of this century.
*Instant classics will be created by increased Hollywood hype and intensive advertising. Aggressive marketing techniques will also be used in the promotion of pay television and home video media.
Apr 29 2007

For avid TV watchers, May is one of the best times of the years. The networks strut out their best quality stuff, there are plenty of cliff hangers, NBA finals (Go Lakers) and don’t even get me started on the season/series finales. It’d be nicer if we could just have fresh content all year round, but for whatever reason the networks want to make consumers gorge on television, just to take it all in for one month. At least there will be time for sunlight during summer reruns. ![]()
For advertisers and the studios though, May marks the start of a vicious frenzy of negotiations, where fortunes can be won and lost in a bizzarre game of chicken, that I’m not sure I’ll ever understand. Every year, we see the same dance, the studios unveil their A list stuff and the marketing agencies come drooling with their blank checkbooks.
Last year though, things didn’t go as smoothly as planned. Issues like DVR usage and streaming internet video started to creep into the negotiations. The marketing agencies demanded that they only pay for live viewers and the studios tried to convince them that DVRs were somehow actually good for them.
The truth was though, that the studios had lost control and eventually the ad agencies were able to negotiate rates on their terms, instead of having to cave to last minute pressure. With May sweeps about to start up all over again, you can bet that both sides are positioning themselves for how they plan on dealing with these irritating DVR owners. (more…)
DivX announced Tuesday, that John Tanner, their Chief Financial Officer, has resigned for “personal reasons� and will be leaving the company at the end of May. Tanner has spent the last 2 and a half years working for DivX and to see him leave, less then a year after the company went public, does comes as a bit of a surprise.
Understandably, the market is concerned over the development. Shenandoah Capital calls the event a “legitimate red flag.�
Irrespective, upper-echelon management leaving is a legitimate fundamental red flag. In the specific case of a CFO change, a decline in results is a reasonable expectation. It is the “unexpected� change, rather than the planned change that produces the warning.
It’s hard to argue that the loss of Tanner is a positive catalyst for DivX’s stock, but other then whatever lingering regrets, Tanner might now have about getting that DivX tattoo I’m not convinced that this news is really bad for anyone. (more…)
For the last few months, I’ve found myself buying more video games then I normally do. Usually I might buy a game once every three months and then play it intermittenly until I get sick of it and move on. Recently though, I’ve found myself wanting to try out more games and have been spending more time playing my Xbox then normal. This was probably caused in part, by my having to live without my Xbox 360 for a month, while Microsoft repaired my console. Once I got it back, I was ready to play video games with a vengence and have spent way too much money over the past few months, buying new games for my console.
At first I figured the best way to try out a bunch of new games would be to reactivate my Gamefly account, but every time I went to their site, I just couldn’t hit the submit button to actually sign up. It wasn’t that I didn’t want to join, but rather that every time I went to the site, I froze up when I was faced with the decision over whether I wanted ten days free or a discounted first month. This sounds really stupid because the difference in price was only a few dollars, but having had a negative experience with Gamefly in the past, I liked the idea of trying to see if they’ve improved and being able to quit without a hassle, in case they haven’t. At the same time, before signing up, I was about 75% certain that I’d be a member for at least the first month, so the part of me that loves a good deal, didn’t want to give up the lower promotional rate. The positives and negatives of this trade off were so evenly balanced in my mind, that for the last three months, I’ve been spending way too much money buying video games when I could have been renting them from Gamefly instead.
I probably would have just kept buying games, but over the weekend I came across a story on Digg, that helped to motivate me to become a member again.