Amen. Sonos has finally concluded that, under most conditions, they can provide reliable music streaming over existing WiFi networks without requiring their $50 Bridge. Not only does this represent a cost savings for potential new customers, but it also provides a far simpler conceptual approach for civilian consumers who may be most familiar with Bluetooth speakers. Sonos can now (or soon) be described simply as a WiFi speaker (with whole-home benefits). And, of course, some neurotic folks such as myself will just be happy with less clutter. Beta testing commences in the next few weeks - register your interest here.