Archives For Advertising

hulu-doozers

By way of Gigaom, we learn that Hulu is launching The Doozers this spring. The computer-animated series, consisting of 52 11-minute episodes, is aimed at preschoolers… and is sadly puppet-free. Of course, Fraggle Rock was a Jim Henson creation and one of HBO’s very first original titles debuting way back in 1983 — and a show I remember quite fondly. Like the classic fare, The Doozers is an international production, having been developed in Canada and having already aired in Europe, with Hulu now signing on as its exclusive US distributor. Let’s just hope Hulu continues to shield our kids from their Scientology propaganda and McDonalds ads.

Best Super Bowl Ads Of 2014

Dave Zatz —  February 3, 2014 — 2 Comments

Although neither the Super Bowl 48 match-up nor the 2014 crop of ads lived up to expectations, according to TiVo quite a few remained tuned in until the bitter end – with 3 of the top 5 most “engaging” commercials airing during the 4th quarter. Of course, there were the bizarre, the the boring, and the low budget, but I felt the most effective advertising successfully educated while entertaining – Comcast (above), T-Mo Tebow, and Hyundai stood out for me. And I just loved the juxtaposition of manly action hero to Downton Abbey opening track in Statham’s Xinifty spot. Radio Shack also earns point for the ’80s flashback – well played. What were your favorites?

In an industry where any publicity trumps questionable publicity, several brands have leveraged Twitter to draw attention to themselves via apparent mistakes. It’s a low risk, high reward approach that got going last summer when Chipotle faked a Twitter hack. The costs of sending a tweet, versus shooting and placing a Super Bowl commercial, are insignificant. And many members of the social network seem to enjoy calling out and retweeting the “drunk” 140 character missives. But as an old fuddy duddy with an apparently rusty funny bone, the attempted manipulation and misdirection is too much to overcome, leading me to purge most “brands” I follow on Twitter. Continue Reading…

HBO CEO thinks shared HBO GO passwords are a great promotion

the-voice-tivo

Last month, TiVo repurposed their iconic thumbs up/down buttons for an “Advisors” experiment — providing viewers a method to rate The Voice finalist performances. And the results are in, with over 40,000 recorded clicks correlating perfectly to show results:

Contestant Thumbs Up Thumbs Down
Tessanne Chin 73% 27%
Jacquie Lee 61% 39%
Will Champlin 53% 47%

We hope this is something TiVo intends to flesh out, as it could be compelling on a number of levels – both in terms of offering more compelling interactive advertising (versus the gratuitous pause menu ads) and enhancing the appointment television experience for big events. Indeed, next up for TiVo is the Super Bowl:

Again, our thanks for your assistance.  As some of you guessed, this was a test run for a larger experiment we’ll conduct related to a certain football game in February.  We’ll send out the details in a few weeks.