There wasn’t a whole lot of interesting news out of TiVo’s quarterly call for retail customers. Despite the holiday shopping season, bolstered by multimillion dollar radio and airport advertising campaigns in select markets, TiVo only managed to net 6,000 additional retail subscribers — keeping the count at 2004 levels. Having said that, TiVo CEO Tom Rogers indicates the company “saw gross additions increase at a meaningfully higher rate” in areas where they did advertise along with “continued outperformance of Comcast markets from a retail point of view” … perhaps due to Xfinity On Demand availability in numerous regions. Indeed, after a several month hiatus Comcast and TiVo resumed their roll out in December and have now declared:
We are also pleased that Comcast has committed to expanding our successful integration of Xfinity On Demand to their entire footprint. This integration on the Roamio and Premiere platforms has been an important one for us, as the robust Xfinity library, along-side traditional TV channels and web content delivers a one-stop shop for home entertainment. Market-by-market rollouts are occurring now, with full scale deployment in all U.S. markets — including Chicago, Atlanta and Houston – expected to be complete by June 30, 2014.