TiVo Thumb Experiment Results; Super Bowl Next

Dave Zatz —  January 18, 2014 — Leave a comment

the-voice-tivo

Last month, TiVo repurposed their iconic thumbs up/down buttons for an “Advisors” experiment — providing viewers a method to rate The Voice finalist performances. And the results are in, with over 40,000 recorded clicks correlating perfectly to show results:

Contestant Thumbs Up Thumbs Down
Tessanne Chin 73% 27%
Jacquie Lee 61% 39%
Will Champlin 53% 47%

We hope this is something TiVo intends to flesh out, as it could be compelling on a number of levels – both in terms of offering more compelling interactive advertising (versus the gratuitous pause menu ads) and enhancing the appointment television experience for big events. Indeed, next up for TiVo is the Super Bowl:

Again, our thanks for your assistance.  As some of you guessed, this was a test run for a larger experiment we’ll conduct related to a certain football game in February.  We’ll send out the details in a few weeks.

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