Best Buy has just announced they are replacing their “Reward Zone” loyalty program with “My Best Buy” — promising greater rewards, such as free shipping, and more mobile integration, including bonus points for “checking in” at stores. And certainly my Best Buy expenditures have increased given permanent Amazon price matching (and their recent store redesign doesn’t hurt). From the email blast:
Thank you for being a loyal Reward Zone® member. I’m pleased to announce that after a decade, the program you love is getting even better. We’re reinventing the Reward Zone program as My Best Buy™ — delivering more rewards, more exclusives and an improved mobile experience.
As an existing Reward Zone member the change is easy — you’re already enrolled. In fact, all of your account information remains the same, including your member number, point balance and any available reward certificates. Even the points you get with every purchase stay the same. With My Best Buy your benefits are even better:
- Free Shipping on BestBuy.com orders of $25 or more
- The Hottest Deals in Advance with early access to special sales
- Exclusive Savings with special offers reserved only for our members
- Member-Only Access to special shopping events
- And so much more