Now that most of industry’s original interactive TV companies are dead and gone, Comcast may be looking to revive the one thing those iTV enterprises promised above all else – a way to access the web on your TV.
FierceCable’s Steve Donahue uncovered a patent application today detailing how Comcast might enable web-based search engines and TV-based commerce on cable set-tops. In the application, Comcast also notes that it could link its iTV platform to content from other video service providers, potentially knocking down a wall or two around the cable garden landscape. From the patent application summary:
The present invention is directed to content searching of various databases in an interactive television network; caching programming for rebroadcasting to interactive television network subscribers; and interactively offering goods and services referred to in broadcast programming to interactive television network subscribers.
There are certainly plenty of roundabout ways to do a little web browsing on your living-room TV set today, but it’s hardly common practice. In fact, the main reason connected TVs are growing in popularity is not because people want to surf Facebook or play Angry Birds, but because they want access to more content on the biggest screens they own. Presumably, Comcast is using this latest patent application to further its own content ambitions – not just opening up access to other video services where necessary, but making its own growing library of on-demand content available on a platform with increased interface flexibility, access to new distribution channels, and greater room for continued content growth.
The new patent application also falls in line with Comcast’s Xcalibur initiative and its overall transition to IP-based television. Comcast is currently testing the Xcalibur service in Augusta, Georgia, and reportedly has an all-IP set-top – something that would pair nicely with a new iTV platform – on its product roadmap.