http://www.zatznotfunny.com/2009-08/blockbuster-bleeding-dvd-by-mail-subscribers/ All your digital media goodness. Sun, 21 Mar 2010 16:57:34 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.zatznotfunny.com/2009-08/blockbuster-bleeding-dvd-by-mail-subscribers/comment-page-1/#comment-89848 Chicago Cable Thu, 03 Sep 2009 02:03:21 +0000 http://www.zatznotfunny.com/?p=11371#comment-89848 There may be a marketing lesson here. Because of its historical in-store brick and mortar operations, Blockbuster does not and will not own the necessary position in the consumer's mind when it comes to the DVDs by mail category. That would, of course, be its competitor Netflix that owns this mental real estate. There's something to be said for being the first to the market when it comes to positioning (not just first to enter the market). Remember the old iceberg analogy? The base of the iceberg is the category and the tip of the iceberg is the brand. When the category melts, the brand comes down with it. In terms of the in-store movie rental category, I think I feel a heatwave coming on. There may be a marketing lesson here. Because of its historical in-store brick and mortar operations, Blockbuster does not and will not own the necessary position in the consumer’s mind when it comes to the DVDs by mail category. That would, of course, be its competitor Netflix that owns this mental real estate. There’s something to be said for being the first to the market when it comes to positioning (not just first to enter the market). Remember the old iceberg analogy? The base of the iceberg is the category and the tip of the iceberg is the brand. When the category melts, the brand comes down with it. In terms of the in-store movie rental category, I think I feel a heatwave coming on.

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