Comments on: The Superbowl Ad Aftermath

By: ZeoTiVo

ZeoTiVo — Wed, 04 Feb 2009 02:41:14 +0000

as for Springsteen(and I am no big fan) – he was the one doing 50 foot “knee dives” across the stage and doing the guitar tricks long before David Lee Roth even knew clothes could come with a leopord print.

By: Lacy Kemp

Lacy Kemp — Wed, 04 Feb 2009 00:04:02 +0000

I didn’t even know I was supposed to look for 3D glasses. and when is someone going to make 3D glasses for people who wear glasses?

By: Ivan Y

Ivan Y — Tue, 03 Feb 2009 21:42:56 +0000

@ Tim — I hear ya! On the ad quality and finding the 3D glasses part. Couldn’t find them in a few places I went to, so I’m wondering how to watch last night’s Chuck 3D episode. I guess, oft to eBay I go

By: Tim

Tim — Tue, 03 Feb 2009 17:38:50 +0000

I liked the “Crystal ball” and the Pepsi One “I’m Good” commercials. All in all the commercials this year were poop. The wife brought home a bunch of the 3D glasses from work. Looked for them at a couple of stores and didn’t find them anywhere.

By: Todd

Todd — Tue, 03 Feb 2009 07:44:31 +0000

I wish TiVo would Open Source the source code/method(s) they use to gather usage data on each box then aggregate it. If its versioned internally, then let us have an old build, one or two generations back, so we can run it on other hardware.

Come on TiVo you have benefited from open source ( LAMP stack ) give something back!

By: Dave Zatz

Dave Zatz — Tue, 03 Feb 2009 01:33:55 +0000

Lacy, Oh yeah, I forgot about that Mr. Potato Head ad. I remember liking it at the time. Although I can’t remember what they were advertising. (Suppose that means it failed.)

Ivan, I agree the rewind/rewatch doesn’t necessarily imply greatness. I also agree that the Career Builder ad started out promising but got carried away. No idea why anyone would replay that one, it did plenty of that on its own.

By: Ivan Y

Ivan Y — Tue, 03 Feb 2009 01:26:35 +0000

I think some Top 10 ads made it on the list because they confused viewers so much, they had to watch them again.

Based on my impressions & office talk, people thought most ads were pretty lame and Pepsi got slammed especially hard. Bud Light too was not very creative — they had 3 or 4 horse-themed ads.

1. GoDaddy.com: “Enhanced?” — GD’s first ad was funnier, especially in the uncut version;
2. Bud Light: “Summer to Winter” — can’t believe it made to #2 as it’s nothing special;
3. Careerbuilder.com: “It May Be Time” — our office thought it had a good beginning but got very annoying towards the end b/c of repetition;
4. Doritos: “Crystal Ball” — very well-liked ad;
5. Transformers: “Revenge of the Fallen” — probably got a ton of TiVo users to rewind & rewatch because quick cuts made it impossible to tell what the heck was going on;
6. Monster.com: “Moose Head” — the fact that such plain ad made it into top 10 indicates the sub-par ad selection;
7. Bud Light: “Man Thrown out the Window” — typical Bud ad — I’d like to know which business allow beer in meetings though
8. Pepsi: “MacGruber/Pepsuber” — very, very, very lame; everyone here was confused (even knowing SNL origins);
9. Dennys: “Thugs” — see #6
10. Coke Zero: “Mr Polamalu” — Coke ad with bugs was better.

P.S. One thing I found interesting is that Hyundai had more ads than all other car companies combined. Four or five for Hyundai and two for others, I think (1 – Toyota, 1 – Audi).

By: Lacy Kemp

Lacy Kemp — Tue, 03 Feb 2009 00:29:50 +0000

Interesting. I don’t own a TiVo or a DVR of any kind, yet those were the moments that stick out most in my head too, so I guess they’re on to something. When I first started rehashing the ads for my post this morning I thought that they weren’t all that great. But the more I started thinking about it and rewatching them, the more I enjoyed them. Are they better combined than other years past? Probably not, but I wouldn’t consider them a failure either.
I read today that GoDaddy had major success off of their tasteless ad. Go figure.