Not much to say on this one, but DISH did provide me a purty image to accompany the expansion of their interactive advertising platform. Basically, television service provider on-demand advertising is here to stay (Comcast, TiVo, DISH)… Their goal really isn’t to be unobtrusive, so we can forget that. However, I’m hopeful it remains tastefully implemented (like TiVo’s thumb bug, unlike their Now Playing ads) and that interactivity will provide advertisers a platform for more entertaining campaigns. And I’ll continue to watch as many movie trailers as they throw my way.
Building on its efforts to reinvent the way audiences experience content and advertising, MTV Networks, a unit of Viacom, is partnering with Cadbury, the makers of Sour Patch Kids soft & chewy candy, and DISH Network Corporation to launch its first-ever advertiser-supported interactive television campaign. iTV voting and polling presented by Cadbury’s Sour Patch Kids will be enabled during The N‘s all-new reality series, “Queen Bees,” which premieres Friday, July 11 at 9:00 p.m. ET/PT. The campaign will be available exclusively in DISH Network homes nationwide.