Comments on: Nielsen Unveils DVR Stats – Time To Rethink The 30 Second Ad http://www.zatznotfunny.com/2007-04/nielsen-unveils-dvr-stats-time-to-rethink-the-30-second-ad/ All your digital media goodness. Sun, 21 Mar 2010 16:57:34 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: LA SHORTS FEST http://www.zatznotfunny.com/2007-04/nielsen-unveils-dvr-stats-time-to-rethink-the-30-second-ad/comment-page-1/#comment-71185 LA SHORTS FEST Fri, 04 May 2007 18:22:11 +0000 http://www.zatznotfunny.com/2007-04/nielsen-unveils-dvr-stats-time-to-rethink-the-30-second-ad/#comment-71185 CALL FOR ENTRIES

CREATIVE COMMERCIALS
Deadline: JULY 1, 2007 entry fee: $275
Submit online at http://www.lashortsfest.com
323-461-4400

The 11th annual Los Angeles International Short Film Festival is proud to announce the return of our creative commercial competition. Last years commercial competition was a big success- in all 53 of the finest commercials from top ad agencies around the world screened at the 2006 Festival. ADWEEK sponsored a panel discussion moderated by ADWEEK’S creative editor Eleftheria Parpis that included creative directors, commercial directors and producers discussing the possibilities and pitfalls found in advertising today. The winner of the competition was “Love Story??? submitted by ad agency: The Furnace / Client: Herringbone.

The deadline for entry is July 1, 2007. Entry fee is $275 and the entry form and submission guidelines are available online at http://www.lashortsfest.com

“Commercials are short films in their own right and should be looked upon not only as a selling mechanism, but as works of art and be recognized and awarded as such!??? –Robert Arentz, Executive Director, LA Shorts Fest

About Us
LA Shorts Fest is the largest short film festival in the world. The Festival is accredited by the Academy of Motion Picture Arts and Sciences. Festival winners in the primary categories are eligible for Academy nomination. The festival boasts an outstanding past record of 25 Academy Award-nominated films, including the last 8 Oscar winners. Through a variety of yearlong activities, LA Shorts Fest educates, entertains and honors those who have mastered the craft. The Festival has honored some of Hollywood’s legends of the past: Charles Chaplin, Harold Lloyd, and Robert Wise; along with actors Martin Landau, James Woods, Gary Oldman and directors Jan de Bont, Tim Burton, Bryan Singer and Paul Haggis. The Festival annually attracts more than 10,000 moviegoers, filmmakers and entertainment executives looking for the hottest new talent as well as brand name sponsors looking to connect with the trendsetters in Hollywood.

]]> By: mg http://www.zatznotfunny.com/2007-04/nielsen-unveils-dvr-stats-time-to-rethink-the-30-second-ad/comment-page-1/#comment-71032 mg Sun, 29 Apr 2007 16:09:39 +0000 http://www.zatznotfunny.com/2007-04/nielsen-unveils-dvr-stats-time-to-rethink-the-30-second-ad/#comment-71032 I have had a dvr for several years and the fact is that the 30sec ad needs to be rethought, but not for the reason most often stated. Years ago marketing folks realized that anoying ads, louder than the programming, crappy viral tunes and other gimmicks got the users to pay attention. Well the DVR has fixed that problem. If an ad bothers me or insults my intelligence it's gone; advertiser you just wasted money. However, if an ad is entertaining or informative I watch it, maybe more than once, sometimes I call my wife in to see something again. I have had a dvr for several years and the fact is that the 30sec ad needs to be rethought, but not for the reason most often stated. Years ago marketing folks realized that anoying ads, louder than the programming, crappy viral tunes and other gimmicks got the users to pay attention. Well the DVR has fixed that problem. If an ad bothers me or insults my intelligence it’s gone; advertiser you just wasted money. However, if an ad is entertaining or informative I watch it, maybe more than once, sometimes I call my wife in to see something again.

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