TiVo’s been ramping up advertising recently (as they said they would), via partners and going it alone. Due to a few requests I went ahead and captured, trimmed, and published the latest television and radio ads. I’ve caught the radio ads on the local talk station (WTOP in DC) late afternoons, while the television ads seem to air on a few second tier stations (like E!, where I grabbed it) later in the evenings.

“TiVo Caroling”

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Click the play button above.


For those interested in my (free) Windows tools of the trade: Audacity (plus LAME MP3 dll) were used to manipulate the radio spot, while TiVo Decode, Windows Media Player, and Windows Movie Maker took care of the video.

If you’re wondering why the video doesn’t look great in YouTube, you can blame them — Google’s .wmv conversions don’t come out as good as some other formats for whatever reason. (Not that YouTube has ever been accused of hosting high quality video…)

Related Stories:

  1. Radio Shack Advertises TiVo
  2. Video of the Day: March Madness
  3. TiVo’s New Radio Advertisement and Slogan