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Vlogging Killed the Blogger Star?
Filed by Mari Silbey under Advertising, DVR, Industry, MediaNov 1 2006
It’s starting. Now that we’ve had full blog network saturation, it’s time to kick into gear with video log (vlog) networks. Brightcove announced Monday the launch of Brightcove Network, a free service for anyone looking to start their own commercial Internet video channel. In a nutshell, Brightcove is trying to capitalize on the phenomenon spawned by YouTube while making money off network ads.
The basics: Brightcove will host your video for free, but will take a 50% cut of any ad revenue and a 30% cut from any product sales. Several folks covered this Monday including Broadband Daily and TechCrunch.
What I find interesting is the debate about how far video networks will go. Like blogging, creating a regular video channel is a lot of work and a big time commitment. Will enough content creators get on board to sustain the video movement? Will enough people want to watch what they (we?) produce? (How many people have submitted content for TiVo’s video blog project?)
I love video, but I’m not convinced that video blogs are going to take off the way that blogs have. I see great niche uses: gadget reviews, celebrity sightings, and on-site reporting at news events. But a huge part of blogging revolves around commentary. Who wants to see another talking head?
Meantime, Brightcove is only part of the leading edge in ad-based video networks. Google has also begun sharing ad revenue with Internet video producers. Gotta love ads. We finally have DVRs to bypass them on TV, and Internet video manages an end-run around our favorite technology.
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7 Responses for "Vlogging Killed the Blogger Star?"
I can see this working but only if they allow folks to post pr0n! Just kidding. Isn’t Revvr already doing this?
Everyone likes to highlight Youtube’s lack of monetization, but they did prove that there is a demand for this type of thing out there. Are we in the embrionic stages of real Net TV!!?!?!
We at TasteTV have been talking about this market for two years, way before it even existed. We’d be more than happy to talk with about it more and our unique and 100% accurate insights. Have you seen our Testimonial video for Brightcove? http://corp.brightcove.com/content_owners/network/index.cfm#
youtube is viral video. that’s an entirely different beast.
-Eric
[...] The toolbars let you add all the standard stuff, from RSS feeds, to a search bar, to messaging, but the idea of the video feed with content I can’t get anywhere else is what put me over the edge. Great marketing tool. (You’ll notice there are a lot of new marketing models taking off.)Conduit deserves more discussion. A few notes from a tired and weary traveler: [...]
[...] Despite giving people the ability to generate low-tech creations like the sample above, SplashCast seems to be going primarily after folks who want to syndicate video. In that area, the company is certainly not alone. However, SplashCast does have some good things going for it. For one, it supports several different file formats including .mov, .wmv, .mpg, .mp4 and .flv. For another, there is absolutely no branding visible on the SplashCast player unless you hover over it. And yet if you’re using files from a third-party source, say YouTube, credits automatically appear – a feature that’s sure to go over well with content producers. [...]
[...] BrightCove seems to be covering all the right bases. [...]
[...] real, authored content, but most of its money is coming from shared ad revenues. Is Google or even Brightcove really going to sit still and let Mochila take over that market? Seems unlikely. And that’s [...]
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