As you may recall, BitTorrent began their uphill battle towards legitimacy by partnering with the MPAA last fall to crack down on movie piracy. Now they’re taking it a step further by introducing a video download service with UK cable provider NTL. Once they add a custom storefront, will the service really be much different than an iTunes or Vongo… other than the P2P method of distribution and download?
Reuters says: UK cable firm NTL is teaming up with BitTorrent Inc., the company behind the popular file-sharing software, to test a new service that will let users purchase movies and music video downloads. “We’re working with rightsholders and ISPs because we view ourselves at the center of a lot of the activity going on here,” said BitTorrent Inc. Chief Operating Officer Ashwin Navin. “There’s been a lot of banter about video over the Internet this year, but for BitTorrent it’s a few years old.”
(via GigaOm)