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Product Placement Expands In DVR Era
Filed by Dave Zatz under Advertising, DVR, IndustryJan 23 2006
The 1/30 issue of Business Week reports a 22% increase in product placement television advertising. I’m sure we’ll see these methods continue to gain ground as DVR adoption grows. Ultimately we’ll be left with product placements, graphic overlays, and long-form opt-in commercials.
| Amazing Race: Family Edition (CBS) | 2,037 |
| The Apprentice: Martha Stewart (NBC) | 1,861 |
| The Apprentice (NBC) | 1,839 |
| America’s Next Top Model (UPN) | 1,427 |
| The Biggest Loser (NBC) | 1,247 |
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One Response for "Product Placement Expands In DVR Era"
Ha! I flicked on Passions this afternoon and there was a bottle of KY massage oil on the nightstand in one scene, and the couple in the bedroom did a whole pre-nookie massage bit. The best part? Despite a closeup of the KY at the end of the scene, they never even lubed up before the massage!! Product placement really is getting out of hand!!
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